Chat with us, powered by LiveChat To write a comprehensive 4000-word research paper on designing a customer benefit package for Apple Inc. Project Scope: Identify Apple Inc. and design a customer ben - Essayabode

Task Brief for Industry Research Project on Apple Inc.

Objective: To write a comprehensive 4000-word (10 pages, Arial 12, 1.5 spaced) research paper on designing a customer benefit package for Apple Inc.

Project Scope:

  1. Identify Apple Inc. and design a customer benefit package.
  2. Explain various key measures of customer benefit packages.
  3. Discuss three types of attributes: search, experience, and credence.
  4. Identify core, management, and support services.
  5. Conduct a critical review of academic literature related to the topic.
  6. Include at least 15 references from academic journals, not older than 10 years.

Basic Structure:

  1. Introduction
    • Overview of Apple Inc.
    • Importance of customer benefit packages in the technology industry.
  2. Customer Benefit Package Design
    • Core services
    • Management services
    • Support services
  3. Key Measures
    • Customer satisfaction
    • Product performance
    • Market share
  4. Types of Attributes
    • Search attributes
    • Experience attributes
    • Credence attributes
  5. Literature Review
    • Critical review of academic literature
    • Evaluation of authors’ arguments
    • Comparison of sources
    • Identification of research gaps
  6. Conclusion
    • Summary of findings
    • Implications for Apple’s future customer benefit packages