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Text:

Title: Strategic Management and Business Policy Globalization, Innovation, and Sustainability, 15th edition Authors:  

Thomas L. Wheelen and J. David Hunger, Alan Hoffman, Charles Bamford.

Publisher:  Pearson

ISBN: 978-0-13-452215-9

Question 1:

Why should you begin a case analysis with a financial analysis? When are other approaches appropriate?

Question 2:

What are common size financial statements? What is their value to case analysis?